Is Macbeth responsible for his own downfall Essay

Macbeth is totally and exclusively answerable for his own defeat. He lead himself to overcome by tumbling to his deadly imperfections. Control, desire, and force improved of him making incredible inward unrest, and carrying him to a sudden end. From the earliest starting point Macbeth had the option to pick his own destiny. The second when he enthusiastically tuned in to the witches and said to them â€Å"Stay, you defective speakers, let me know more† shows that he accepted that what they are stating was critical to him. The enticing expressions of the witches predictions touched off a sparkle of voracious desire in him that he had not understood was there. This lead him to settle on his choice to follow their convincing words so despite the fact that they enticed him, it was his own aspiration that drove him to carry out the violations. Macbeth’s eager nature is indicated commonly all through the play. When the lord had made him Thane of Cawdor and the first â€Å"and great† obstacle had been survived, the chance of him having crown gets fixed in his mind.when he hears Malcolm has been articulated as the ruler beneficiary Macbeth admits to himself that he has â€Å"Black and Deep Desires†. He winds up fighting with his soul however when he says â€Å"I have no spike to prick the sides of my expectation yet just vaulting aspiration, which o’erleapes itself and falls on the other†Ã¢ it shows that he has no motivations to slaughter the lord but to satisfy his own desire. Macbeth’s excessively yearning journey for power spurs him to rashly end the life of the current ruler. In addition to the fact that Macbeth quests for power end the life of King Duncan, yet he keeps on killing for reasons unknown at all separated from vindictiveness. the malicious dictator that Macbeth has become is demonstrated when he designs alone to kill Lady Macduff and her kids. At this phase of the play Macbeth has lost all human sympathy and compassion so he barely cares about killing honest people. Had he halted at the primary homicide of lord Duncan he may have away with it however his hyper conduct turns everybody against him and can ultimatelyâ only prompt his own downfall. Before the finish of the play clearly a valiant Macbeth does not exist anymore. He experienced significantly his lethal defects: being essentially manipulability, aspiration and the feeling of intensity. Macbeth’s life reaches an unexpected conclusion, and nobody laments him. He passed on a dictator and a killer, every single through hello own deficiency.

Industry Analysis Breadtalk

Industry Analysis Future standpoint and patterns For its viewpoint, BreadTalk made arrangements for the China and territorial market and rising food cost. This is the biggest test for the Bakery business. BreadTalk will abbreviate the gracefully chain and purchasing in mass internationally for economies of scale. Shanghai is one of the model that BreadTalk have effectively guided utilizing solidified batter to capture rising work and rental expenses while keeping up the nature of our items. This is to energize that BreadTalk will investigate the chance of broadening this activity past Shanghai. The BreadTalk Transit model has likewise demonstrated to be a productive model for quick development and its potential we will be outfit to speed up development. For Market Trends, KFC, McDonald's, Long John Silver's and Pizza Hut were overwhelming the majority of the chains in the past in Singapore. Be that as it may, patterns have been changed for quite a long time. Nearby Brands were supplanted. BreadTalk controls 55% of Indonesia’s pastry shop market and it becomes mammoth establishments rule the Southeast Asia area. (Fresin Fries,2012) Analysis of contenders BreadTalk works in the exceptionally serious F&B industry which has near no obstructions to section. A portion of its rivals are built up players in the pastry shop and sweet shop businesses and may have more prominent money related and advertising assets. The section of new contenders into the equivalent F&B portions or into the prompt territories around the group’s retail outlets may influence its profit (CIMB Research Report,2009). Concentrating on fundamental contenders, the immediate contenders of BreadTalk outlets are nearby names, for example, Four Leaves and My Bread (CIMB Research Report,2009). Market division BreadTalk separates itself into three fragments: pastry kitchen, food court and café. The pastry kitchen section isn't just bread shop items however it incorporates the matter of assembling and retailing of a wide range of food likewise diversifying. For the administration and activity of food , beverages and beverages outlets are in the portion of food court. For working food and beverages outlets, eating houses and eateries are in eatery fragment (CorporateInformation. com, 2012). Industry figures According to CIMB Research Report in 2009, BreadTalk anticipated that its income should develop at 10-15% over from the year 2009-2011. It is no longer piece of the gathering after the removal of its 70%-possessed Twin Peak Venture Singapore Pte Ltd. BreadTalk expected benefit development to get to around 31% this year from the opening of new outlets in 2009 and lower crude material expenses. Its net benefit was anticipated CAGR of 29. 3% for 2009-2011. Portrayal of Venture Products and Services BreadTalk ® Group Limited runs 7 segments of items and administration. BreadTalk, the main area, keys as the pastry kitchen chain that has more than 1,000 unique sorts of pastry shop. While the Icing Room, second, sells a wide scope of cakes, baked goods and treats and carries with it a one of a kind suggestion of permitting clients to finish their own cakes. Third, Toast Box was created in 2005 as the coffeehouses during the 1960s and 70s age. It serves customary top choices, for example, nutty spread thick toast, mee siam, kaya toast and delicate bubbled eggs. Espresso and other hot refreshments are likewise arranged in the customary â€Å"pulled† style. Food Republic , fourth, offers a wide spread of nearby vendor and road food under one rooftop and in a cooled situation. Fifth, Din Tai Fung Din is known for the solid house claims to fame, for example, its ‘Xiao Long Bao’ (steamed pork dumplings). 6th, Carl’s Junior which is a cheap food chain offering delicious, premium-quality charbroiled burgers in western US. The last one, The Station Kitchen which is the group’s coordinated F&B idea for cafes, one of Singapore’s most recent clubbing problem areas (BreadTalk,2012). Size of business BreadTalk was established as F&B administrator in Singapore in 2000 and recorded on the SGX in 2003 and became BreadTalk ® Group Limited with worldwide staff quality of in excess of 6,000 workers, the Group has a system of more than 500 pastry shop outlets in 16 nations. It additionally works 13 Michelin Star Din Tai Fung eateries in Singapore and Thailand, just as more than 30 honor winning Food Republic food chamber in Singapore, China, Hong Kong, Malaysia, Taiwan and Thailand. (BreadTalk. com,2012). As indicated by SME grant winning for 2010 in Singapore, HSBC was the way to support the honor of SME along with DP Information Group, has raised the status of SMEs and business visionaries by recognizing their accomplishments. Precisely, Breadtalk Group Limited was accomplished Sales/Turnover Growth Excellence Award (HSBC. com,2012) Office hardware and work force The idea of Breadtalk is about the pastry kitchens with our unmistakable smooth and clean lines and mark ‘see-through' kitchens displaying the skill of our cooks. It likewise cause clients to feel recognizable and warm dear fellowships into its stores. Upbeat Chefs are the new characters of Breadtalk in various nationalities. The highlights of the stores are the bread show cases. It is removed like aspects of a precious stone, drawing out the newness like their gems †the newly prepared fragrant breads. The new stores likewise reproduce the climate of a companion's kitchen. Outfitted with new best in class pastry shop hardware imported from Germany, Spain and Japan, the taste, smell, quality and surface consistency of our breads are additionally upgraded. New staff regalia likewise naturally inviting bundling for all items complete the whole new look. The new idea stores will be turned out slowly in Singapore and abroad to additionally fortify a durable marking exertion (BreadTalk,2012) Background of business visionaries BreadTalk was consolidated in Singapore on 6 Mar 03 as a venture holding organization. Its foremost auxiliary, BreadTalk Pte Ltd, is a private constrained organization fused in Singapore on 24 Apr 2000. The gathering was established by its overseeing chief, Mr George Quek and Executive Director, Ms Katherine Lee. It was recorded on the SGX Catalist Board in 2003 (CIMB Research Report,2009). Brief For industry examination can be summed up into Market division of BreadTalk were partitioned itself into three fragments: pastry kitchen, food court and café which many subjected lines of the fundamental division. Investigation of contender from CIMB Research in 2009, the direct ompetitors of BreadTalk outlets are neighborhood names, for example, Four Leaves and My Bread Future viewpoint and patterns was arranged by BreadTalk to venture into China and provincial market and rising food cost. As it is the biggest test for the Bakery business. BreadTalk will abbreviate the gracefully chain and purchasing in mass all around for economies of scale. Industry figures was accounted f or by CIMB Research in 2009 that BreadTalk’s income developed as they expect and the net benefit was anticipated to grow up additional in 2009-2011. Depiction of Venture Items and Services of BreadTalk ® Group Limited can be assembled into 7 segments : BreadTalk keys as the pastry kitchen chain. The Icing Room sells a wide scope of cakes, cakes and treats and permitting clients to enrich their own cakes. Toast Box is the bistros during the 1960s and 70s age. Food Republic offers a wide spread of neighborhood peddler and road food with a cooled situation. Commotion Tai Fung is the sound house. Carl’s Junior is an inexpensive food chain offering succulent, premium-quality charbroiled burgers in western US. The last one, The Station Kitchen is the group’s incorporated F;B idea for burger joints. Size of business, BreadTalk was established as F;B administrator in Singapore in 2000 and recorded on the SGX in 2003 and became BreadTalk ® Group Limited and won SME grants from numerous organizations. Office hardware and work force were reestablish again with the idea of inviting kitchen , well disposed fellowship and the most perfect. Foundation of business people said in CIMB Research Report in 2009 that BreadTalk was consolidated in Singapore on 6 March 2003 as a venture holding organization. The gathering was established by Mr George Quek and Executive Director, Ms Katherine Lee. It was recorded on the SGX Catalist Board in 2003. Reference BreadTalk. com, 2012, Breadtalk Concept recovered 19 July, 2012 from http://breadtalk. listedcompany. com/idea. html Breadtalk. com, 2012, Business Review, recovered 19 July, 2012 from http://www. breadtalk. com/business-survey. html Fresin,F. , 2012, Fast Food Restaurant Business Plan, Market Segmentation, recovered 19 July, 2012 from http://www. bplans. com/fast_food_restaurant_business_plan/market_analysis_summary_fc. php#ixzz213vUZ1us CIMB Research Report, 2009, BreadTalk Group Limited, Main rivals, recovered 19 July, 2012 from http://breadtalk. listedcompany. com/misc/BreadTalk_Initiation. pdf CIMB Research Report, 2009, BreadTalk Group Limited,Background, recovered 19 July, 2012 from http://breadtalk. listedcompany. com/misc/BreadTalk_Initiation. pdf CorporateInformation. com, 2012, Breadtalk Group Ltd, recovered 19 July, 2012 from http://www. corporateinformation. com/Company-SnapShot. aspx? cusip=C702VL300;from=Manta HSBC. com , 2012, Industry Event , recovered 23 July,2012 from http://www. hsbc. com. sg/1/2/business/news-and-occasions/occasions/sme500

Mental Health Technicians Role in Patient Treatment

Mental Health Technician's Role in Patient Treatment Student Resources Careers Print What Is a Mental Health Technician? By Lisa Fritscher Lisa Fritscher is a freelance writer and editor with a deep interest in phobias and other mental health topics. Learn about our editorial policy Lisa Fritscher Updated on October 18, 2019 Tom Merton / Getty Images More in Student Resources Careers APA Style and Writing Study Guides and Tips Mental health techniciansâ€"also called psychiatric techniciansâ€"are key players of a mental health treatment team, working directly with patients who are coping with disabilities, illnesses, or addiction as well as physicians, psychiatrists, social workers, and counselors. There are various levels of certification, ranging from those with a high school diploma to people who have a bachelors degree plus work experience. Depending on your skill level and goals, you can determine your ideal position on a treatment team. Understanding the Role of a Mental Health Tech If you or someone you love is coping with a mental health issue, you may work with a mental health tech as part of an overall treatment plan. Mental health technicians are employed in a variety of settings, including outpatient mental health facilities as well as long-term care facilities for both adults and children. Mental health techs wear many hats, with responsibilities such as: Filling out admittance forms for new patientsLeading an individual or group therapy session or a psycho-educational group sessionAdministering prescribed medicationChecking vital signs and behavior patternsAssisting with the implementation of applied behavior analysisBeing available for patients who need to talk Theres no single treatment approach when it comes to mental health techs. Instead, the techs approach with patients most often reflects the philosophy of the facility at which theyre employed. This is because many mental health aides are psychology students and are legally required to be supervised by those with advanced degrees. Training to Become a Mental Health Tech In some jurisdictions, mental health techs need no particular education beyond a high school diploma. Traditionally, employers have provided classroom instruction and on-the-job training to develop the relevant skills. However, this is slowly changing. Many employers now require college coursework in psychology or social work. A few even require a bachelor’s degree. There are four levels of certification for mental health techs, according to the American Association of Psychiatric Technicians: Level 1: a high school diploma or GEDLevel 2: at least 480 hours of any kind of college or university courses, plus work in the field for at least one yearLevel 3: at least 960 hours of any kind of college or university courses, plus work in the field for at least two yearsLevel 4: a bachelors degree in a subject related to mental health or developmental disabilities, plus work in the field for at least three years As an entry-level position, the mental health tech generally has little opportunity for specialization. Instead, techs tend to choose the work locations that suit them best, from halfway houses to clinics. Techs may also choose to work in chemical dependency units or special-needs schools. Trying several different jobs can help guide you to further studies and specialized education. Regardless of certifications, excellent relationship skills and problem-solving abilities are essential. Mental health techs must be flexible, adaptable, and able to think quickly. And given the scope of work and population of people youll be meeting daily, its important to bring patience, compassion, and good listening skills to your role. Finding a Job as a Mental Health Tech Career opportunities for mental health technicians are growing. According to the U.S. Department of Labor, there were more than 138,000 mental health techs in 2018 and the number of jobs is expected to grow 12%â€"considered much faster than averageâ€"by 2028. In 2018, mental health techs made an annual median wage of $32,870, with the lowest 10% making less than $22,800 and the highest taking home more than $64,430. Working for a state government facilityâ€"excluding hospitals and schoolsâ€"was the most lucrative industry, followed by psychiatric and substance abuse hospitals and general medical and surgical hospitals. Mental Health Technician vs. Mental Health Aide Though the names may sound similar and they usually work in the same facilities, a mental health aide helps with more day-to-day tasks, including transportation, personal hygiene assistance like bathing, and working with the facility’s cook to prepare and serve meals. Aides typically require no more than a high school diploma or GED for the job, earning a median wage of $29,180. Whether you choose to go the technician or aide route, its important to keep in mind that many of these jobs are located in hospitals or 24-hour facilities, which could mean working weekends, nights, and holidays. 80 Psychology-Related Careers to Consider

The Factors That Contribute to the Restriction in Freedom...

CHAPTER 1 THE FACTORS THAT CONTRIBUTE TO THE RESTRICTION IN FREEDOM OF SPEECH AND INFORMATION IN MALAYSIA TOWARDS IUKLS LOCAL STUDENTS 1.1 Introduction Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers. (The Universal Declaration of Human Rights, Article 19, 1948). Freedom of speech and information is the one of the rights to every people in the civilized nation. Freedom of speech and information can be describe as the freedom of each of the citizen to voice out their opinion in the appropriate way and gain the access to the useful information without any†¦show more content†¦Sociological: The un-expose to the information and knowledge has made the students unaware about the importance of the freedom of speech. Thus influence the interaction among them in their daily life. Duttons 2004 say: This publication argues for a fresh approach that moves beyond the limitations of the ‘information society concept that has been the most common way of signifying the broad, interconnected range of social and economic changes tied to ICTs. Rethinking access in the way proposed here opens a broader understanding of the term access in relation to ICTs than the traditional definition that referred primarily to physical access to ICT infrastructures, systems, and devices. It also widens the object of that access from information, as implied by the term ‘information society, to include people, services, and technologies. (p. 22) The restriction to the access of information has made the student unaware about the right to the freedom of speech and information. Thus, they will not make this as one of the topics of conversation in their daily life interactions. Legal: The restriction in term of laws and legislation for the freedom of speech and information among the students. All the treaties about human rights allow limitations on freedom of expression when national security is discussed. Again in almost all states where freedom of information is being

An Explanation of the Ideal Gas Law

The Ideal Gas Law is one of the Equations of State. Although the law describes the behavior of an ideal gas, the equation is applicable to real gases under many conditions, so it is a useful equation to learn to use. The Ideal Gas Law may be expressed as: PV NkT where:P absolute pressure in atmospheresV volume (usually in liters)n number of particles of gask Boltzmanns constant (1.38Â ·10−23 JÂ ·K−1)T temperature in Kelvin The Ideal Gas Law may be expressed in SI units where pressure is in pascals, volume is in cubic meters, N becomes n and is expressed as moles, and k is replaced by R, the Gas Constant (8.314 JÂ ·K−1Â ·mol−1): PV nRT Ideal Gases Versus Real Gases The Ideal Gas Law applies to ideal gases. An ideal gas contains molecules of a negligible size that have an average molar kinetic energy that depends only on temperature. Intermolecular forces and molecular size are not considered by the Ideal Gas Law. The Ideal Gas Law applies best to monoatomic gases at low pressure and high temperature. Lower pressure is best because then the average distance between molecules is much greater than the molecular size. Increasing the temperature helps because of the kinetic energy of the molecules increases, making the effect of intermolecular attraction less significant. Derivation of the Ideal Gas Law There are a couple of different ways to derive the Ideal as Law. A simple way to understand the law is to view it as a combination of Avogadros Law and the Combined Gas Law. The Combined Gas Law may be expressed as: PV / T C where C is a constant that is directly proportional to the quantity of the gas or number of moles of gas, n. This is Avogadros Law: C nR where R is the universal gas constant or proportionality factor. Combining the laws: PV / T nRMultiplying both sides by T yields:PV nRT Ideal Gas Law - Worked Example Problems Ideal vs Non-Ideal Gas ProblemsIdeal Gas Law - Constant VolumeIdeal Gas Law - Partial PressureIdeal Gas Law - Calculating MolesIdeal Gas Law - Solving for PressureIdeal Gas Law - Solving for Temperature Ideal Gas Equation for Thermodynamic Processes Process(Constant) KnownRatio P2 V2 T2 Isobaric(P) V2/V1T2/T1 P2=P1P2=P1 V2=V1(V2/V1)V2=V1(T2/T1) T2=T1(V2/V1)T2=T1(T2/T1) Isochoric(V) P2/P1T2/T1 P2=P1(P2/P1)P2=P1(T2/T1) V2=V1V2=V1 T2=T1(P2/P1)T2=T1(T2/T1) Isothermal(T) P2/P1V2/V1 P2=P1(P2/P1)P2=P1/(V2/V1) V2=V1/(P2/P1)V2=V1(V2/V1) T2=T1T2=T1 isoentropicreversibleadiabatic(entropy) P2/P1V2/V1T2/T1 P2=P1(P2/P1)P2=P1(V2/V1)−Î ³P2=P1(T2/T1)ÃŽ ³/(ÃŽ ³ − 1) V2=V1(P2/P1)(−1/ÃŽ ³)V2=V1(V2/V1)V2=V1(T2/T1)1/(1 − ÃŽ ³) T2=T1(P2/P1)(1 − 1/ÃŽ ³)T2=T1(V2/V1)(1 − ÃŽ ³)T2=T1(T2/T1) polytropic(PVn) P2/P1V2/V1T2/T1 P2=P1(P2/P1)P2=P1(V2/V1)−nP2=P1(T2/T1)n/(n − 1) V2=V1(P2/P1)(-1/n)V2=V1(V2/V1)V2=V1(T2/T1)1/(1 − n) T2=T1(P2/P1)(1 - 1/n)T2=T1(V2/V1)(1−n)T2=T1(T2/T1)

A Sorrowful Woman by Gayle Godwin Free Essays

â€Å"A Sorrowful Woman† by Gayle Godwin Once upon a time there was a wife and mother one too many times One winter evening she looked at them: the husband durable, receptive, gentle; the child a tender golden three. The sight of them made her so sad and sick she did not want to see them ever again. She told the husband these thoughts. We will write a custom essay sample on A Sorrowful Woman by Gayle Godwin or any similar topic only for you Order Now He was attuned to her; he understood such things. He said he understood. What would she like him to do? â€Å"If you could put the boy to bed and read him the story about the monkey who ate too many bananas, I would be grateful. † â€Å"Of course,† he said. Why, that’s a pleasure. † And he sent her off to bed. The next night it happened again. Putting the warm dishes away in the cupboard, she turned and saw the child’s grey eyes approving her movements. In the next room was the man, his chin sunk in the open collar of his favorite wool shirt. He was dozing after her good supper. The shirt was the grey of the child’s trusting gaze. She began yelping without tears, retching in between. The man woke in alarm and carried her in his arms to bed. The boy followed them up the stairs, saying, â€Å"It’s all right, Mommy,† but this made her scream. Mommy is sick,† the father said, â€Å"go and wait for me in your room. †    The husband undressed her, abandoning her only long enough to root beneath the eiderdown for her flannel gown. She stood naked except for her bra, which hung by one strap down the side of her body; she had not the impetus to shrug it of. She looked down at the right nipple, shriveled with chill, and thought, How absurd, a vertical bra. â€Å"If only there were instant sleep,† she said, hiccupping, and the husband bundled her into the gown and went out and came back with a sleeping draught guaranteed swift. She was to drink a little glass of cognac followed by a big glass of dark liquid and afterwards there was just time to say Thank you and could you get him a clean pair of pajamas out of the laundry, it came back today. The next day was Sunday and the husband brought her breakfast in bed and let her sleep until it grew dark again. He took the child for a walk, and when they returned, red-cheeked and boisterous, the father made supper. She heard them laughing in the kitchen. He brought her up a tray of buttered toast, celery sticks and black bean soup. â€Å"I am the luckiest woman,† she said, crying real tears. Nonsense,† he said. â€Å"You need a rest from us,† and went to prepare the sleeping draught, and the child’s pajamas, select the story for the night. She got up on Monday and moved about the house till noon. The boy, delighted to have her back, pretended he was a vicious tiger and followed her from room to room, growling and scratching. Whenever she came close, he would growl and scratch at her. One of his sharp little claws ripped her flesh, just above the wrist, and together they paused to watch a thin red line materialize on the inside of her pale arm and spill over in little beads. Go away,† she said. She got herself upstairs and locked the door. She called the husband’s office and said. â€Å"I’ve locked myself away from him. I’m afraid. † The husband told her in his richest voice to lie down, take it easy and he was already on the phone to call one of the babysitters they often employed. Shortly after, she heard the girl let herself in, heard the girl coaxing the frightened child to come and play. And now the sleeping draught was a nightly thing, she did not have to ask. He went down to the kitchen to mix it, he set it nightly beside her bed. The little glass and the big one, amber and deep rich brown, the flannel gown and the eiderdown. After supper several nights later, she hit the child. She had known she was going to do it when the father would see. â€Å"I’m sorry† she said, collapsing on the floor. The weeping child had run to hide. â€Å"What has happened to me. I’m not myself anymore. † The man picked her tenderly from the floor and looked at her with much concern. â€Å"Would it help if we got, you know, a girl in? We could fix the room downstairs. I want you to feel freer,† he said, understanding these things. We have the money for a girl. I want you to think about it. †Ã‚   The man put out the word and found the perfect girl. She was young, dynamic and not pretty. â€Å"Don’t bother with the room. I’ll fix it up myself. † Laughing, she employed her thousand energies. She painted the room white, fed the child lunch, read edifying books, raced the boy to the mailbox, hung her own watercolors on the fresh-painted walls, made spinach souffle, cleaned a spot from the mother’s coat, made them all laugh, danced in stocking feet to music in the white room after reading the child to sleep. She knitted dresses for herself and played chess with the husband. She washed and set the mother’s soft ash-blonde hair and gave her neck rubs, offered to. The girl brought the child in twice a day, once in the later afternoon when he would tell of his day, all of it tumbling out quickly because there was not much time, and before he went to bed. Often now, the man took his wife to dinner. He made a courtship ceremony of it, inviting her beforehand so she could get used to the idea. They dressed and were beautiful together again and went out into the frosty night. Over candlelight he would say, â€Å"l think you are better, you know. † â€Å"Perhaps I am,† she would murmur. â€Å"You look. . . like a cloistered queen,† he said once, his voice breaking curiously. One afternoon the girl brought the child into the bedroom. â€Å"We’ve been out playing in the park. He found something he wants to give you, a surprise. † The little boy approached her, smiling mysteriously. He placed his cupped hands in hers and left a live dry thing that spat brown juice in her palm and leapt away. She screamed and wrung her hands to be rid of the brown juice. â€Å"Oh, it was only a grasshopper. said the girl. Nimbly she crept to the edge of a curtain, did a quick knee bend and reclaimed the creature, led the boy competently from the room. â€Å"The girl upsets me,† said the woman to her husband. He sat frowning on the side of the bed he had not entered for so long. â€Å"I’m sorry, but there it is. † The hus band stroked his creased brow and said he was sorry too. He really did not know what they would do without that treasure of a girl. â€Å"Why don’t you stay here with me in bed,† the woman said. Next morning she fired the girl who cried and said, â€Å"l loved the little boy, what will become of him now? But the mother turned away her face and the girl took down the watercolors from the walls, sheathed the records she had danced to and went away. â€Å"I don’t know what we’ll do. It’s all my fault. I know I’m such a burden, I know that. †    â€Å"Let me think. I’ll think of something. † (Still understanding these things. )    â€Å"I know you will. You always do,† she said. With great care he rearranged his life. He got up hours early, did the shopping, cooked the breakfast, took the boy to nursery school. â€Å"We will manage,† he said, â€Å"until you’re better, however long that is. He did his work, collected the boy from the school, came home and made the supper, washed the dishes, got the child to bed. He managed everything. One evening, just as she was on the verge of swallowing her draught, there was a timid knock on her door. The little boy came in wearing his pajamas. â€Å"Daddy has fallen asleep o n my bed and I can’t get in. There’s not room. †    Very sedately she left her bed and went to the child’s room. Things were much changed. Books were rearranged, toys. He’d done some new drawings. She came as a visitor to her son’s room, wakened the father and helped him to bed. Ah, he shouldn’t have bothered you,† said the man, leaning on his wife. â€Å"I’ve told him not to. † He dropped into his own bed and fell asleep with a moan. Meticulously she undressed him. She folded and hung his clothes. She covered his body with the bedclothes. She clicked off the light that shone in his face. The next day she moved her things into the girl’s white room. She put her hairbrush on the dresser; she put a note pad and pen beside the bed. She stocked the little room with cigarettes, books, bread and cheese. She didn’t need much. At first the husband was dismayed. But he was receptive to her needs. He understood these things. â€Å"Perhaps the best thing is for you to follow it through. † he said. â€Å"I want to be big enough to contain whatever you must do. †    The woman now spent her winter afternoons in the big bedroom. She made a fire in the hearth and put on slacks and an old sweater she had loved at school, and sat in the big chair and stared out the window at snow-ridden branches, or went away into long novels about other people moving through other winters. All day long she stayed in the white room. She was a young queen, a virgin in a tower; she was the previous inhabitant, the girl with all the energies. She tried these personalities on like costumes, then discarded them. The room had a new view of streets she’d never seen that way before. The sun hit the room in late afternoon and she took to brushing her hair in the sun. One day she decided to write a poem. â€Å"Perhaps a sonnet. † She took up her pen and pad and began working from words that had lately lain in her mind. She had choices for the sonnet, ABAB or ABBA for a start. She pondered these possibilities until she tottered into a larger choice: she did not have to write a sonnet. Her poem could be six, eight, ten, thirteen lines, it could be any number of lines, and it did not even have to rhyme. She put down the pen on top of the pad. In the evenings, very briefly she saw the two of them. They knocked on her door, a big knock and a little, and she would call Come in, and the husband would smile though he looked a bit tired, yet somehow this tiredness suited him. He would put her sleeping draught on the bedside table and say, â€Å"The boy and I have done all right today,† and the child would kiss her. One night she tasted for the first time the power of his baby spit. I don’t think I can see him anymore,† she whispered sadly to the man. And the husband turned away but recovered admirably and said, â€Å"Of course, I see. †    So the husband came alone. â€Å"I have explained to the boy,† he said. â€Å"And we are doing fine. We are managing. † He squeezed his wife’s pale arm and put the two glasses on her tab le. After he had gone, she sat looking at the arm. â€Å"I’m afraid it’s come to that,† she said. â€Å"Just push the notes under the door; I’ll read them. And don’t forget to leave the draught outside. †    The man sat for a long time with his head in his hands. Then he rose and went away from her. She heard him in the kitchen where he mixed the draught in batches now to last a week at a time, storing it in a corner of the cupboard. She heard him come back, leave the big glass and the little one outside on the door. Outside her window the snow was melting from the branches, there were more people on the streets. She brushed her hair a lot and seldom read anymore. She sat in her window and brushed her hair for hours, and saw a boy fall off his new bicycle again and again, a dog chasing a squirrel, an old woman peek slyly over her shoulder and then extract a parcel from a garbage can. In the evening she read the notes they slipped under her door. The child could not write, so he drew and sometimes painted his. The notes were painstaking at first; the man and boy offering the final strength of their day to her. But sometimes, when they seemed to have had a bad day there were only hurried scrawls. One night, when the husband’s note had been extremely short, loving but short, and there had been nothing from the boy, she stole out of her room as she often did to get more supplies, but crept upstairs instead and stood outside their doors, listening to the regular breathing of the man and boy asleep. She hurried back to her room and drank the draught. She woke earlier now. It was spring, there were birds. She listened for sounds of the man and the boy eating breakfast; she listened for the roar of the motor when they drove away. One beautiful noon, she went out to look at her kitchen in the daylight. Things were changed. He had bought some new dish towels. Had the old ones worn out? The canisters seemed closer to the sink. She inspected the cupboard and saw new things among the old. She got out flour, baking powder, salt, milk (he ought a different brand of butter), and baked a loaf of bread and left it cooling on the table. The force of the two joyful notes slipped under her door that evening pressed her into the corner of the little room; she had hardly space to breathe. As soon as possible, she drank the draught. Now the days were too short. She was always busy. She woke with the first bird. Worked till the sun set. No time for hair brushing. Her fingers raced the hours. Final ly, in the nick of time, it was finished one late afternoon. Her veins pumped and her forehead sparkled. She went to the cupboard, took what was hers, closed herself into the little white room and brushed her hair for awhile. The man and boy came home and found five loaves of warm bread, a roast stuffed turkey, a glazed ham, three pies of different fillings, eight molds of the boy’s favorite custard, two weeks supply of fresh-laundered sheets and shirts and towels, two hand-knitted sweaters (both of the same grey color), a sheath of marvelous watercolor beasts accompanied by mad and fanciful stories nobody could ever make up again, and a tablet full of love sonnets addressed to the man. The house smelled redolently of renewal and spring. The man ran to the little room, could not contain himself to knock, flung back the door. â€Å"Look, Mommy is sleeping,† said the boy. â€Å"She’s tired from doing all our things again. † He dawdled in a stream of the last sun for that day and watched his father roll tenderly back her eyelids, lay his ear softly to her breast, test the delicate bones of her wrist. The father put down his face into her fresh-washed hair. â€Å"Can we eat the turkey for supper? † the boy asked. How to cite A Sorrowful Woman by Gayle Godwin, Essay examples

A Sorrowful Woman by Gayle Godwin Free Essays

â€Å"A Sorrowful Woman† by Gayle Godwin Once upon a time there was a wife and mother one too many times One winter evening she looked at them: the husband durable, receptive, gentle; the child a tender golden three. The sight of them made her so sad and sick she did not want to see them ever again. She told the husband these thoughts. We will write a custom essay sample on A Sorrowful Woman by Gayle Godwin or any similar topic only for you Order Now He was attuned to her; he understood such things. He said he understood. What would she like him to do? â€Å"If you could put the boy to bed and read him the story about the monkey who ate too many bananas, I would be grateful. † â€Å"Of course,† he said. Why, that’s a pleasure. † And he sent her off to bed. The next night it happened again. Putting the warm dishes away in the cupboard, she turned and saw the child’s grey eyes approving her movements. In the next room was the man, his chin sunk in the open collar of his favorite wool shirt. He was dozing after her good supper. The shirt was the grey of the child’s trusting gaze. She began yelping without tears, retching in between. The man woke in alarm and carried her in his arms to bed. The boy followed them up the stairs, saying, â€Å"It’s all right, Mommy,† but this made her scream. Mommy is sick,† the father said, â€Å"go and wait for me in your room. †    The husband undressed her, abandoning her only long enough to root beneath the eiderdown for her flannel gown. She stood naked except for her bra, which hung by one strap down the side of her body; she had not the impetus to shrug it of. She looked down at the right nipple, shriveled with chill, and thought, How absurd, a vertical bra. â€Å"If only there were instant sleep,† she said, hiccupping, and the husband bundled her into the gown and went out and came back with a sleeping draught guaranteed swift. She was to drink a little glass of cognac followed by a big glass of dark liquid and afterwards there was just time to say Thank you and could you get him a clean pair of pajamas out of the laundry, it came back today. The next day was Sunday and the husband brought her breakfast in bed and let her sleep until it grew dark again. He took the child for a walk, and when they returned, red-cheeked and boisterous, the father made supper. She heard them laughing in the kitchen. He brought her up a tray of buttered toast, celery sticks and black bean soup. â€Å"I am the luckiest woman,† she said, crying real tears. Nonsense,† he said. â€Å"You need a rest from us,† and went to prepare the sleeping draught, and the child’s pajamas, select the story for the night. She got up on Monday and moved about the house till noon. The boy, delighted to have her back, pretended he was a vicious tiger and followed her from room to room, growling and scratching. Whenever she came close, he would growl and scratch at her. One of his sharp little claws ripped her flesh, just above the wrist, and together they paused to watch a thin red line materialize on the inside of her pale arm and spill over in little beads. Go away,† she said. She got herself upstairs and locked the door. She called the husband’s office and said. â€Å"I’ve locked myself away from him. I’m afraid. † The husband told her in his richest voice to lie down, take it easy and he was already on the phone to call one of the babysitters they often employed. Shortly after, she heard the girl let herself in, heard the girl coaxing the frightened child to come and play. And now the sleeping draught was a nightly thing, she did not have to ask. He went down to the kitchen to mix it, he set it nightly beside her bed. The little glass and the big one, amber and deep rich brown, the flannel gown and the eiderdown. After supper several nights later, she hit the child. She had known she was going to do it when the father would see. â€Å"I’m sorry† she said, collapsing on the floor. The weeping child had run to hide. â€Å"What has happened to me. I’m not myself anymore. † The man picked her tenderly from the floor and looked at her with much concern. â€Å"Would it help if we got, you know, a girl in? We could fix the room downstairs. I want you to feel freer,† he said, understanding these things. We have the money for a girl. I want you to think about it. †Ã‚   The man put out the word and found the perfect girl. She was young, dynamic and not pretty. â€Å"Don’t bother with the room. I’ll fix it up myself. † Laughing, she employed her thousand energies. She painted the room white, fed the child lunch, read edifying books, raced the boy to the mailbox, hung her own watercolors on the fresh-painted walls, made spinach souffle, cleaned a spot from the mother’s coat, made them all laugh, danced in stocking feet to music in the white room after reading the child to sleep. She knitted dresses for herself and played chess with the husband. She washed and set the mother’s soft ash-blonde hair and gave her neck rubs, offered to. The girl brought the child in twice a day, once in the later afternoon when he would tell of his day, all of it tumbling out quickly because there was not much time, and before he went to bed. Often now, the man took his wife to dinner. He made a courtship ceremony of it, inviting her beforehand so she could get used to the idea. They dressed and were beautiful together again and went out into the frosty night. Over candlelight he would say, â€Å"l think you are better, you know. † â€Å"Perhaps I am,† she would murmur. â€Å"You look. . . like a cloistered queen,† he said once, his voice breaking curiously. One afternoon the girl brought the child into the bedroom. â€Å"We’ve been out playing in the park. He found something he wants to give you, a surprise. † The little boy approached her, smiling mysteriously. He placed his cupped hands in hers and left a live dry thing that spat brown juice in her palm and leapt away. She screamed and wrung her hands to be rid of the brown juice. â€Å"Oh, it was only a grasshopper. said the girl. Nimbly she crept to the edge of a curtain, did a quick knee bend and reclaimed the creature, led the boy competently from the room. â€Å"The girl upsets me,† said the woman to her husband. He sat frowning on the side of the bed he had not entered for so long. â€Å"I’m sorry, but there it is. † The hus band stroked his creased brow and said he was sorry too. He really did not know what they would do without that treasure of a girl. â€Å"Why don’t you stay here with me in bed,† the woman said. Next morning she fired the girl who cried and said, â€Å"l loved the little boy, what will become of him now? But the mother turned away her face and the girl took down the watercolors from the walls, sheathed the records she had danced to and went away. â€Å"I don’t know what we’ll do. It’s all my fault. I know I’m such a burden, I know that. †    â€Å"Let me think. I’ll think of something. † (Still understanding these things. )    â€Å"I know you will. You always do,† she said. With great care he rearranged his life. He got up hours early, did the shopping, cooked the breakfast, took the boy to nursery school. â€Å"We will manage,† he said, â€Å"until you’re better, however long that is. He did his work, collected the boy from the school, came home and made the supper, washed the dishes, got the child to bed. He managed everything. One evening, just as she was on the verge of swallowing her draught, there was a timid knock on her door. The little boy came in wearing his pajamas. â€Å"Daddy has fallen asleep o n my bed and I can’t get in. There’s not room. †    Very sedately she left her bed and went to the child’s room. Things were much changed. Books were rearranged, toys. He’d done some new drawings. She came as a visitor to her son’s room, wakened the father and helped him to bed. Ah, he shouldn’t have bothered you,† said the man, leaning on his wife. â€Å"I’ve told him not to. † He dropped into his own bed and fell asleep with a moan. Meticulously she undressed him. She folded and hung his clothes. She covered his body with the bedclothes. She clicked off the light that shone in his face. The next day she moved her things into the girl’s white room. She put her hairbrush on the dresser; she put a note pad and pen beside the bed. She stocked the little room with cigarettes, books, bread and cheese. She didn’t need much. At first the husband was dismayed. But he was receptive to her needs. He understood these things. â€Å"Perhaps the best thing is for you to follow it through. † he said. â€Å"I want to be big enough to contain whatever you must do. †    The woman now spent her winter afternoons in the big bedroom. She made a fire in the hearth and put on slacks and an old sweater she had loved at school, and sat in the big chair and stared out the window at snow-ridden branches, or went away into long novels about other people moving through other winters. All day long she stayed in the white room. She was a young queen, a virgin in a tower; she was the previous inhabitant, the girl with all the energies. She tried these personalities on like costumes, then discarded them. The room had a new view of streets she’d never seen that way before. The sun hit the room in late afternoon and she took to brushing her hair in the sun. One day she decided to write a poem. â€Å"Perhaps a sonnet. † She took up her pen and pad and began working from words that had lately lain in her mind. She had choices for the sonnet, ABAB or ABBA for a start. She pondered these possibilities until she tottered into a larger choice: she did not have to write a sonnet. Her poem could be six, eight, ten, thirteen lines, it could be any number of lines, and it did not even have to rhyme. She put down the pen on top of the pad. In the evenings, very briefly she saw the two of them. They knocked on her door, a big knock and a little, and she would call Come in, and the husband would smile though he looked a bit tired, yet somehow this tiredness suited him. He would put her sleeping draught on the bedside table and say, â€Å"The boy and I have done all right today,† and the child would kiss her. One night she tasted for the first time the power of his baby spit. I don’t think I can see him anymore,† she whispered sadly to the man. And the husband turned away but recovered admirably and said, â€Å"Of course, I see. †    So the husband came alone. â€Å"I have explained to the boy,† he said. â€Å"And we are doing fine. We are managing. † He squeezed his wife’s pale arm and put the two glasses on her tab le. After he had gone, she sat looking at the arm. â€Å"I’m afraid it’s come to that,† she said. â€Å"Just push the notes under the door; I’ll read them. And don’t forget to leave the draught outside. †    The man sat for a long time with his head in his hands. Then he rose and went away from her. She heard him in the kitchen where he mixed the draught in batches now to last a week at a time, storing it in a corner of the cupboard. She heard him come back, leave the big glass and the little one outside on the door. Outside her window the snow was melting from the branches, there were more people on the streets. She brushed her hair a lot and seldom read anymore. She sat in her window and brushed her hair for hours, and saw a boy fall off his new bicycle again and again, a dog chasing a squirrel, an old woman peek slyly over her shoulder and then extract a parcel from a garbage can. In the evening she read the notes they slipped under her door. The child could not write, so he drew and sometimes painted his. The notes were painstaking at first; the man and boy offering the final strength of their day to her. But sometimes, when they seemed to have had a bad day there were only hurried scrawls. One night, when the husband’s note had been extremely short, loving but short, and there had been nothing from the boy, she stole out of her room as she often did to get more supplies, but crept upstairs instead and stood outside their doors, listening to the regular breathing of the man and boy asleep. She hurried back to her room and drank the draught. She woke earlier now. It was spring, there were birds. She listened for sounds of the man and the boy eating breakfast; she listened for the roar of the motor when they drove away. One beautiful noon, she went out to look at her kitchen in the daylight. Things were changed. He had bought some new dish towels. Had the old ones worn out? The canisters seemed closer to the sink. She inspected the cupboard and saw new things among the old. She got out flour, baking powder, salt, milk (he ought a different brand of butter), and baked a loaf of bread and left it cooling on the table. The force of the two joyful notes slipped under her door that evening pressed her into the corner of the little room; she had hardly space to breathe. As soon as possible, she drank the draught. Now the days were too short. She was always busy. She woke with the first bird. Worked till the sun set. No time for hair brushing. Her fingers raced the hours. Final ly, in the nick of time, it was finished one late afternoon. Her veins pumped and her forehead sparkled. She went to the cupboard, took what was hers, closed herself into the little white room and brushed her hair for awhile. The man and boy came home and found five loaves of warm bread, a roast stuffed turkey, a glazed ham, three pies of different fillings, eight molds of the boy’s favorite custard, two weeks supply of fresh-laundered sheets and shirts and towels, two hand-knitted sweaters (both of the same grey color), a sheath of marvelous watercolor beasts accompanied by mad and fanciful stories nobody could ever make up again, and a tablet full of love sonnets addressed to the man. The house smelled redolently of renewal and spring. The man ran to the little room, could not contain himself to knock, flung back the door. â€Å"Look, Mommy is sleeping,† said the boy. â€Å"She’s tired from doing all our things again. † He dawdled in a stream of the last sun for that day and watched his father roll tenderly back her eyelids, lay his ear softly to her breast, test the delicate bones of her wrist. The father put down his face into her fresh-washed hair. â€Å"Can we eat the turkey for supper? † the boy asked. How to cite A Sorrowful Woman by Gayle Godwin, Essay examples

The Life Times of Alexander the Great Essay Example For Students

The Life Times of Alexander the Great Essay iii Introduction Alexander the great made an impact on world history that few individuals can profess to have done. He ruled all of the known world, and one of the largest empires ever. His men were the first westerners to encounter tales of the Yeti. They even discovered and classified new types of flora and fauna, such as the red mold that grew on their bread while they were in Asia, and made it appear as if it were bleeding. He expanded the Hellenist sphere of influence to the farthest reaches of the globe. When the king of Greece visited the British colony of India around the turn of the century, the colonial government had some native Indian dances displayed for him. He was shocked when he immediately recognized the dances as the same harvest dances that his fellow Greeks performed near Thessalonika. This was the breadth of Alexanders influence on hundreds of different cultures around the world. Throughout the whole of Europe, Asia, and North Africa, stories of this great man have been handed down from generation to generation throughout the centuries. In many cases Alexander has even taken on a superhuman aura, and many unbelievable legends have been based on his life. When Julius Caesar visited Alexandria, he asked to see the body of the greatest warrior of all time- Alexander the Great. Such was Alexanders reputation, able to impress even the powerful Caesar. He was, without a doubt, one of the most remarkable men that ever walked the face of this Earth. And this is the story of his life. 1 The Life and Times of Alexander the Great The story of Alexander the Great is one of courage, genius, and great accomplishment; but it is also somewhat of a bittersweet one, ending with his tragic death during the prime of his life, at thirty-two. Alexander was born to Philip II of Macedon and Olympias, his principal wife, in 356 BCE, mpic Games. Just three years earlier, Philip had ascended to the throne after the death of his older brother, Perdikkas1, and named the city of Philipi after himself. Shortly thereafter, at the age of twenty, he met Olympias at a religious ceremony on the island of Samothrace. Olympias was of the Mystery Religions, and was initiated at an early age. She spent her time at wild orgies during which snakes were wrapped around the worshippers limbs. She kept this custom of sleeping with snakes throughout her marriage to Philip. In addition, she sacrificed thousand of animals to her particular god or goddess each year. Interestingly enough, she had a cruel streak normally common only to the Greek men of her time. Throughout her career she was no slower than her male rivals to kill off enemies who seemed to threaten her. Olympias, believing that she was descended from Achilles, and being of royal Epeirosian blood herself, thought that she was rightly entitled to respect from Philip as his queen. For this reason Olympias was constantly upset at Philips long stays away from home. This anger was especially directed towards his torrid affairs with the nearest nubile 2 waif. At the time of Alexanders birth, Philip was involved in a campaign to defeat the Illyrian provinces in battle and incorporate them into the Greek empire that he was building for himself. In that month, Philip received three messages bearing good in quick succession: his victory over the Illyrians, Alexanders birth, and Macedonian victory in the Olympic races. Alexander resembled his mother more than his father. It was in memory of Macedonias greatest king, Alexander I, that Alexander was named. Philip, currently engaged in a plan for the conquest of Greece and eventually parts of Asia, had high hopes for his firstborn son to eventually continue in his footsteps. In the following year Alexanders only sibling, a sister named Cleopatra, was born. Alexander probably had no recollection of his father having both of his eyes, because Philip lost his eye storming an Athenian fortress. During Alexanders early years, he was watched over by a man named Leonidas2. .u9e9952b6069d983c46493f67e040af90 , .u9e9952b6069d983c46493f67e040af90 .postImageUrl , .u9e9952b6069d983c46493f67e040af90 .centered-text-area { min-height: 80px; position: relative; } .u9e9952b6069d983c46493f67e040af90 , .u9e9952b6069d983c46493f67e040af90:hover , .u9e9952b6069d983c46493f67e040af90:visited , .u9e9952b6069d983c46493f67e040af90:active { border:0!important; } .u9e9952b6069d983c46493f67e040af90 .clearfix:after { content: ""; display: table; clear: both; } .u9e9952b6069d983c46493f67e040af90 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9e9952b6069d983c46493f67e040af90:active , .u9e9952b6069d983c46493f67e040af90:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9e9952b6069d983c46493f67e040af90 .centered-text-area { width: 100%; position: relative ; } .u9e9952b6069d983c46493f67e040af90 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9e9952b6069d983c46493f67e040af90 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9e9952b6069d983c46493f67e040af90 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9e9952b6069d983c46493f67e040af90:hover .ctaButton { background-color: #34495E!important; } .u9e9952b6069d983c46493f67e040af90 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9e9952b6069d983c46493f67e040af90 .u9e9952b6069d983c46493f67e040af90-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9e9952b6069d983c46493f67e040af90:after { content: ""; display: block; clear: both; } READ: Poem Analysisi Essay Leonidas saw to all of Alexanders education and tutelage in many varied subjects including: writing, geometry, reading, arithmetic, music, archery, horseback riding, javelin, and other types of athletics. Alexanders nursemaid was an endearing gentleman whose name was Lysimachos, who won Alexanders heart at an early age by playing imagination games with Alexander and his playmates: Ptolemy, Harpalos, Nearchos, Hephaistion, and Erigyios. When Alexander reached the ripe old age of thirteen, Philip decided it was time for Alexander to receive a higher education better befitting his young heir. Searching throughout his empire, Philip was lucky enough to find .

Least Restrictive Environment Essays - Special Education

Least Restrictive Environment Although the ideas and reasons for inclusive education are very noble and can have a positive effect on many disabled students, mandating inclusion for all disabled students denies some the opportunity to appropriately learn in the least restrictive environment (LRE) as required by law. The fight for inclusive education has made enormous gains from when the National Association of Retarded Children was established in 1950 to 1990 when the public law called the Individuals with Disabilities Education Act (IDEA), P.L. 94-142, was revised. Educational systems have moved from not providing education at all for the disabled to providing schools for the disabled separate from non-disabled students. Recently "normal" schools have been practicing inclusion and have free rein to determine exactly how. The problem facing policy makers today is whether or not all disabled children should be inclusioned. If the policy makers would just observe the disabled students being inclusioned and ignore all the rhetoric being presented to them, they will find that not all disabled children benefit from inclusion. On July 13,1996, Omer Zak compiled several articles the deaf and professionals who work with the deaf had submitted to him and presented them on the Internet under the title Deaf Persons and Experts Speak Out Against Inclusion. One of the writings submitted was entitled "Interpreter Isn't Enough!" written by Leah Hager Cohen. The author is an interpreter for an eleventh grade deaf student that is being inclusioned in a regular school. Cohen explains how the deaf student will sit quietly by herself before class begins while the rest of the students are socializing and interacting with each other. The piece goes on to explain how the deaf student must look at the interpreter during class in order to receive the lesson being presented by the teacher. When the student looks takes her eyes off the interpreter to write in her notes the interpreter must stop signing. When the student looks back to the interpreter she begins signing again. The more often the student stops to write in her notes the farther behind the teacher the interpreter gets. As the interpreter falls behind she must try to catch up causing a loss of information. If the teacher adds a visual aid such as a map or a chart, the student must concentrate on three things causing her to fall even farther behind. The deaf student rarely has the opportunity to be the one to answer a question asked by the teacher due to the delay caused by using an interpreter. Before the interpreter even gets the question signed another student has answered it. Cohen also explains that while a teacher will ask her how the student is doing many teachers will decline an invitation to ask the student herself via the interpreter. That declination has a tendency to alienate the deaf student even more. Joe Murray also contributed an article to Zak. Murray is a deaf person who was fully "inclusioned" throughout his academic career up and including college. Murray was by most standards a very successful student. He participated in sports and other extra curricular activities along with going to Europe as an exchange student. Murray explains how in the mist of all his success he felt he was not living up to his potential and could not do so out side the deaf community. Murray had to make a concentrated effort at everything he did where as if he was in an environment with his deaf peers the flow of information and activity would have happened more naturally. One of the biggest argument supporters of full inclusion try to present is the fact that disabled students and non-disabled students will have the opportunity to socially interact with each other. It is hoped that this interaction will break down the prejudices and misconceptions people have about the disabled. In the case of a deaf student the opposite holds true. In a school for the deaf the students can communicate and interact freely without any restrictions. When a deaf child is placed in a school for the hearing that child is isolated from the rest of her classmates. In order for successful learning to take place a student must feel valued and comfortable in the classroom (Ormrod). If a deaf child is isolated from her classmates due to the lack of communication she will never gain the feeling of being valued or comfortable. The information processing abilities of students must be taken into consideration when placing them in any academic situation. Students need time to be able to

How to Use Pathos in a Persuasive Essay

How to Use Pathos in a Persuasive Essay How to Use Pathos in a Persuasive Essay When it comes to writing, a persuasive essay is geared towards positing arguments that will convince your audience that your views and ideas are valid and should be accepted. Of course, your arguments must be strong enough to convince and groundbreaking to reason with people’s opinions. It means that here a form of data submission plays an important role and you must present statements in a persuasive manner. You can do this through three main techniques, and they include ethos, pathos and logos. Ethos simply means the concept of convincing people through authoritative stats or experienced and well-known people. This stems from the fact that we tend to believe and agree with the ones who we respect much and trust their judgments. Logos means persuasion based on the unaided power of human reason. Human reasoning is used as the main concept, as the audience is called to deeply consider the idea posited, so as to confirm its veracity with both inductive and deductive reasoning. But the main concept that must be mentioned is pathos. It presupposes using an appeal to emotions to get the reader to believe in what you write. Here, the core persuasion lies on the emotional side of people’s minds and the choice of language. However, this seems to be the most difficult, as you have to find out what the audience is emotionally attached to. When you do, you put them in that mood so that all the ideas you posit will be well received by them. The in-thing here is that you must have a good knowledge of the psychology of the human mind in general and that of the audience in particular. With this, you can work on their psyche to make them either very angry towards a circumstance or very happy as the case may be. This has many options that can make it fly. Creating a feeling of shame, or lack of it, kindness or lack of it or even emulation can go a long way in making people pay attention to your arguments and discuss them. This is actually the most used method for persuasive writing in religion and politics. It is based on the saying that â€Å"in a two horse race, emotion wins the argument instead of reason.† You use the pathos method to invoke some level of sympathy from the audience, based on anger and calmness, friendship and enmity, shame and shamelessness, pity and indignation, kindness and unkindness, envy and emulation, etc. When you want to pose an argument in the pathos manner, you have to know what their state or mind of audience is, where their emotions are directed and why they feel the way they do. When you set out to ague, make use of rhetorical and stylistic devices, choose the best and most appropriate words, make the rightful delivery with proper tones, volume and speed, use metaphor and try to tell a story. You must also use the right frame of mind. Be authentic, don’t sound unreal and be human in the argument. For instance, you can campaign for an elective post by expanding about people dying because of bad governance. In terms of advertisements, it can involve making people feel empathy for animals and animal rights group by showing images of abused animals. As you can see, there are many ways to use pathos in persuasive paper writing and it will surely be beneficial for you arguments. Make appeal to emotions and your essay will be extremely convincing!

Report Writing Essay Example | Topics and Well Written Essays - 1500 words

Report Writing - Essay Example Due to this factor, the demand of oil and natural gas has constantly increased over the years. In the early 1980s, the demand for these commodities was driven by the Organisation for Economic Co-operation and Development, OECD countries that had been used to cheap supplies. Enough supplies together with low production costs and low tax had slowly raised the demand without much concern of the production costs. The Organisation of Petroleum Exporting Countries raised the production rent that led to the need of curbing demand. The conservation and substation, together with recession led to the drop in demand by 8 million barrels per day. Introduction of other sources of fuel such as nuclear energy, higher taxes and other incentives contributed to the low demand. The oil and natural gas prices have recently increased due to the high demand that has cropped up as a result of growth in major world economies. However, the increase in prices had a direct effect on the consumer bahaviour even before the recession. Conservation and fuel substitution efforts in the OECD are expected to take longer in implementation and hence may suffer the law of diminishing returns if the oil and gas prices remain low. In 1980s the demand dropped by million barrels per day, however, it is projected that the demand was to decrease by 2.3 million barrels per day in 2009. In the 1970s, there was no shortage of oil in the market, meaning that the supply surpassed the demand. The price increments were driven by the changes in the producers attitudes to the share of the rent and the supply base. The prices were made high enough to maintain the development costs. The current consumption of oil is about 85 million barrels per day. The excess production capacity has reached about 8 million barrels per day, which is 8% of the total demand. The increase in demand made the supply more fragile, and this is true

The Effects of 9-11 Essay Example | Topics and Well Written Essays - 500 words

The Effects of 9-11 - Essay Example failures that contributed to the 9-11 attacks like lack of in-flight safety actions like bulletproof cockpit doors, lack of protocols for implementing a coordinated Federal Aviation Administration (FAA) and the access control problem in airport. In 1998 and 1999, a test was performed whose main purpose was to know if security could be broken, the special agent were able to get the access to secure areas and board the aircraft 117 times 68% in all tries. It was done at 8 different airports. In May 2000, a report stated that special agent used fake identifications to reach on these security areas at two different airports. They sent security checkpoints and reached to departure gates of airport. These agents might have harmful items like explosive and missiles onto the aircraft (Dillingham 2). Many Improvements were made to change security and intelligence tactics in the weak areas e.g. founding a state security screener labor force under TSA at airfields, requiring explosive detection screening of all checked bags and strengthening the cockpit doors. Through FAA the access to secure areas also has been improved. FAA is also working on â€Å"smart card† that will confirm the identity of workplaces and approval for bypassing passenger screening. (Dillingham 5)Development of many programs for screening and recognizing danger items are in process. Some other security measures were made for avoiding probable terrorist attacks such as checking of passengers’ shoes at the gate. Many security programs have been implemented e.g. The Known Shipper Program and the Federal Air Marshall Program. The FAA has also implemented the Threat Image Projection (TIP) systems. TIP systems aware screeners by showing them the images of dangerous items on screens of X- ray machines and they also measure the screener performance by noticing threat items. A new fingerprinting system is also implemented and used in many international airports. I think, before the September 11 attacks,

Emerging New Luxury Brands Marketing Essay

Emerging New Luxury Brands Marketing Essay Let us imagine that we have gone back a decade in time. There is a woman in some part of the world flipping through the pages of a high-fashion magazine. The minute she opens the magazine she is bombarded by images of luxury goods. Luxury brand names like Versace, Chanel, Gucci and Christian Louboutin shout out to her. All she desires is to own at least one piece from these luxury fashion goods. Unfortunately, the woman earns a middling income and can only dream about owning a Versace dress or a pair of Christian Louboutin shoes. Luckily for her, in 2004 Hennes Mauritz (HM) came up with a brilliant collaboration which made all her dreams come true. For a long time access to luxury fashion goods had been limited to the elite classes. Since the 1990s there has been a boom in the luxury market because as times progressed traditional luxury brands such as Christian Dior started facing competition from emerging new luxury brands like Jimmy Choo. These new luxury brands brought in new branding and positioning strategies (Truong et al., 2009). The result of these strategies was the materialisation of masstige brands. Even though masstige brands are priced lower than super premium or traditional luxury brands, they still hold a place above conventional products and enjoy a high level of prestige (Silverstein et al, 2005). In order to tackle competition faced from these masstige brands, certain traditional luxury brands took an unconventional step. In June 2004 Hennes Mauritz (hereafter referred to as HM) announced that they would be releasing a limited edition collection designed by none other than Karl Lagerfeld, chief designer of Chanel (HM, 2004). With this step, HM began a fresh trend of co-branding in the fashion industry between high-street and luxury fashion brands. Since then HM have undergone an annual collaboration project with some of the biggest names of luxury fashion, the latest being French label, Maison Martin Margiela. With HM making continuous headlines in the fashion industry for its collaborations with luxury fashion brands, the need to study the science of co-branding, especially in fashion, is becoming vital. Thus, this dissertation aims at exploring and investigating the term co-branding and the role it plays between high-street fashion and luxury fashion brands. As HM are the contemporary of this trend in the fashion industry, the issues discussed in this dissertation will be mainly based on them. 1.1 Company Profile Company name H M Hennes and Mauritz AB Industry Retailing Sub Industry Fashion (clothing, accessories) Headquarters Stockholm, Sweden Employees 94,000 Key People Founder: Erling Persson Chairman: Stefan Persson CEO/Managing Director: Karl-Johan Perrson Table : Company Profile of Hennes Mauritz (HM, 2012a)H M Hennes and Mauritz AB is a Swedish retail company, functioning in the clothing industry. The company is known for designing fast fashion i.e. chic styles at cheap prices. The first store was opened in Sweden in 1947 under the name Hennes, selling only womens clothing. In 1968 the company bought Mauritz Widsforss, a hunting and fishing equipments store, changing the company name to Hennes Mauritz. This was also the year the company started selling mens and childrens clothing. Today, HM have branched out into five independent brands which are globally recognised HM, COS, Monki, Weekday and Cheap Monday. Besides clothing, today the company also offers footwear, accessories, cosmetics and furniture. As of 2012, the company operates around 2600 stores across 44 countries. HMs top two competitors are Spanish fashion group Inditex (who own Zara and Bershka) and American retail giant The Gap, Inc. From 2004 HM started collaborating with some of the biggest names in the luxury fashion industry, a tradition they have since followed every year. Besides HMs annual collaboration with some of the biggest luxury fashion houses, the company also has a long-standing tradition of getting together with super models and popular music artists to either design or be the faces of their seasonal collections and campaigns. 1.2 Problem Definition and Purpose Co-branding is a relatively new concept in the field of marketing. The concept has been in practice for only the past few decades and the collaborations have often yielded mixed results. Co-branding has taken place in all sectors and industries from tobacco to automobile to retail to film-making to consumer goods. Co-branding is a moderately new term in the business vocabulary which is used to describe integrated marketing activities involving two or more brands (Blackett, Boad, 1999). It is important to analyse and understand the practice of co-branding as it has been gaining recognition in the recent years and can have a considerable impact on the future of branding. More and more consumer product manufacturers are becoming interested in co-branding strategies as it is a means to gain more exposure in the marketplace, fight competition and threats innovatively and at the same time share expensive promotional costs with a partner (Spethmann, Benezra, 1994). Co-branding gives compani es a great opportunity to create something new, while sharing costs, and also provides them with an opportunity to present consumers with a market they may have not explored before. Besides undergoing classical brand extensions and other brand alliance strategies (like advertising alliances and dual branding), co-branding is a strategy which presents a brand an added method to differentiate themselves in a competitive environment (Helmig et al., 2008). While co-branding in other sectors has returned mediocre results, co-branding in fashion has generally been extremely well appreciated. American discount retailer, Target, has often collaborated with designers such as Jason Wu, Issac Mizrahi and Neiman Markus, offering their designs for a slightly higher price than Targets usual rate. These attempts have been very well received by the mass consumers. HM, especially, have a high success rate when it comes to this business practice. More than 1000 people entered New Yorks Fifth Avenue store in the first hour when Karl Lagerfeld, Chanels haute couture and ready-to-wear chief designer, created pieces for HM (de Chernatony et al., 2011). Another example would be the success of HM and American designer Stella McCartney coming together. Queues were reported outside several HM stores all across the world, forming from the night before the collection was launched (Okonkwo, 2007). However, as successful as HMs attempts at co-branding have been, this practice of luxury brands and high-street brands coming together has lead to a lot of debate and even criticism. According to the critiques, co-branding often hampers with the companys original brand equity and confuses the consumer. Although the names of the brands that come together are familiar to the consumer, the actual co-branded product is completely new. Thus, unable to make out what to think of the new product, the consumer makes a judgement based on the known brand names involved (Washburn et al., 2000). There have also been questions raised regarding the effect of co-branding on the image of one or both of the parent brands. Some critiques believe that co-branding hampers the reputation of highly ranked brands. There have been sufficient works as well as research conducted on co-branding which are available to us. Considerable research has been conducted on co-branding in the retail sector. However, there has not been much detailed research on co-branding specifically between high-street fashion brands and luxury fashion brands. There are questions still left unanswered in this particular area. Therefore, this dissertation aims to investigate and study the practice of co-branding in this particular field and hopes to give a better understanding of this phenomenon. 1.3 Research Objectives Taking into account the purpose of this dissertation, the main research objective that this study will try to answer is: Exploring and understanding co-branding between high-street and luxury fashion brands. In order to help present relevant answers for this dissertation, the main research objective can be further divided into the following sub-objectives: To understand why co-branding occurs between high-street fashion brands and luxury fashion brands To analyse the perception of consumers regarding co-branding in the fashion industry To analyse the effect of such a collaboration on the brand image and reputation of both parties involved To understand whether co-branding between a high-street and a luxury brand can yield successful results 1.4 Relevance of the Research The following section provides a justification about the relevancy of this study. Arguments for both, academic and practical, relevance are discussed. 1.4.1 Academic Relevance This dissertation surely has academic relevance in todays time. In order to study co-branding in the fashion industry, this study has merged various branches of marketing. Brand alliances, brand equity, brand leverage and consumer behaviour are combined and discussed together to help understand the phenomenon of co-branding. Although there is significant work already done on co-branding, only a few discuss the area in which co-branding has gained the most success fashion. Thus, this dissertation tries to give a clear and more detailed explanation of why and how co-branding in fashion occurs and the effects it has on the consumer. 1.4.2 Practical Relevance The practical relevance of this dissertation is also of significance. Co-branding is being frequently used as a strategy to stand out in a crowded market place (Dieleman, 2010). By understanding the science of co-branding, not just for general understanding, but especially for the fashion industry, more retail clothing brands can partake in it. By studying consumers perception towards the collaboration of high-street and luxury fashion brands, managers can decide on whether or not creating a co-branding strategy is the right approach for them. Managers can also have a better appreciation of the effects of co-branding on their brand equity and brand reputation. 1.5 Limitations As mentioned in the company profile, HM have also collaborated with popular music artists like Madonna and Kylie Minogue to conceptualise and be the faces of limited edition lines and collections. Also, the fast-fashion company has collaborated with Finnish textile company, Marimekko, in the past to use their fabric designs on their products (Wettergren, 2010). These celebrities and companies are also brands in their own; however, this dissertation will not be discussing them. Only HMs collaborations with luxury fashion brands will be taken into account. Thus, this dissertation only examines the relationship of a high-street and luxury brand, and not between other categories of brands. This dissertation does not discuss the process of co-branding between HM and the luxury brands, but the motive and effects of the collaborations. The questions this dissertation tries to answer are why co-branding occurs and what are the possible outcomes of it. How co-branding occurs is a question this study does not venture into. Also, this dissertation does not go too deeply into the marketing activities of the co-branded products and retail collections. Thus, answers to these questions will not be available in this study. 1.6 Structure The following section of this dissertation talks about existing concepts, theories and research conducted that led to the formation of this studys research question. The section is a review of existing literature as well as a presentation of the theoretical framework. Concepts such as brand management, co-branding, fashion marketing, co-branding strategies, fashion strategies and so on will be discussed. The third chapter talks about the methodology selected to conduct this research. The chapter talks about the justification of choosing the research method as well as the possible limitations of the same. Chapter four represents the findings of this research as well as gives a discussion for each of the findings. This chapter evaluates the relevant research findings for each of the research sub-objectives. The final chapter of this dissertation presents a general discussion of the entire study, highlighting the key areas and important research findings. At the end of the dissertation is a list of references; sources which helped with the research of this study as well as sources one can look into for the purpose of further reading. 2. Literature Review 2.1 The Concept of Branding Branding building is an important concept in the science of marketing and several definitions of this concept exist. The official definition of branding given to us by the American Marketing Association is that a brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. This means that even though a product or service may satisfy the same need as another, a brand provides it with an element which differentiates it from other products or services of the same kind (Kotler, Keller, 2011). The process of brand building is imperative for almost all companies, products and services because building successful brands promises future income stream and profit. Brands help build consumer loyalty which means that consumers will keep coming back to buy the brands and will support them even during crisis situations (de Chernatony et al., 2011). However, the profile of the consumer is changing from what it used to be. The market place is getting more and more crowded with the constant addition of new products and services. Not only does this mean that there is a lot of fierce competition, but also todays consumer has a lot more choice than from a decade ago. Thus, it is extremely necessary to make ones brand stand out. This is where the concept of brand management comes in. Appropriate and effective practise of brand management can lend a hand in leveraging a brand, which leads to the making of a successful brand. The concept of brand management was created by Procter Gambles Neil McElroy (Harvard Business School, 2000). Effective brand management can lead to high brand equity. Brand equity is the additional value which products and services are seen to have, besides the functional value that they possess. This value is measured on the basis of what consumers feel and think about the brand as well as the market share and pr ofitability that the brand enjoys (Keller, 2008; Aaker and Joachimsthaler, 2000; Aaker, 1996; Aaker, 1991). Proper practice of brand management can also do wonders for the brand image. Brand image is impression of the brands personality (real or imaginary) that has been developed in the consumers mind (Business Dictionary). Various techniques can be applied under brand management in order to leverage a brand. One of these techniques is brand extension. Brand extension is a marketing strategy wherein a company uses a brand name which already exists in order to penetrate into a new, different product category than which it is established in (Swaminathan, 2003). A somewhat new development has been formed from brand extension in recent decades which is known as the process of co-branding. 2.2 Co-Branding Co-branding is a brand leveraging technique where two or more brands, each having significant recognition in the eyes of the consumer, co-operatively come together to create a single unique product while retaining the names of all the brands involved (Blackett and Russell, 1999; Leuthesser et al., 2003). This term is also referred to as brand alliance and composite branding. Co-branding provides marketers with the choice of opting for a short-term alliance, thus making it an attractive opportunity. It is not necessary for co-branding to be a long-term affair, as along other benefits, marketers are mainly looking for a quick sales boost (Spethmann and Benezra, 1994) As discussed by Nunes et al. (2003), co-branding can be divided into four different types. They are as following: Promotional/sponsorship co-branding Here a company co-brands by being a part of an events activities so as to link its image to that particular event in the mind of the consumer. Example: Conseco the official financial services provider of NASCAR Ingredient co-branding In this type there is a primary brand, which acts as an important component of the secondary brand. Example: Sony Vaio laptop with an Intel microprocessor Value chain co-branding Here two or more companies come together in order to create a brand new experience for the consumer to increase differentiation. It can be further divided into three types: Product-service co-branding Yahoo! and SBC Communications coming together to form SBC Global Networks Supplier retailer co-branding Architect Michael Grave creating a line of co-branded products specially for American retailer, Target Alliance co-branding Airline alliances such as Star Alliance and SkyTeam Innovation based co-branding In this type two or more companies come together in order to present a brand new product or offering, to increase customer value as well as corporate value. Example: Boating shoe manufacturer Sperry Top-Sider collaborating with New Balance to create an athletic boat shoe It is a known fact that brands play an important role in influencing culture in consumer societies. They not only satisfy ones utilitarian needs, but also serve some hedonic purpose. It is not in the power of the marketer to create the hedonic value that the brands hold. It is only the consumer who is in control of the feelings and meanings associated with a particular brand. Thus, it is safe to say that a part of the brands equity is in hands of the consumers. Thus, the reason marketers decide on a co-branding strategy is to not only access the utilitarian benefit which a certain brand offers, but also to generate the hedonic value which the association with that brand would bring. There is a transfer of status, imagery and reputation of one brand to the other. Co-branding also reduces costs, as the RD, production and marketing expenses get shared between the parent brands. Thus, co-branding is a quick way of improving all the aspects of marketing related issues (Askegaard and Bengt sson, 2005; Nunes et al., 2003). There are also risks and disadvantages to co-branding. There is the risk of dilution, where a brand loses meaning for a consumer because of the co-branded product. There is a chance of a co-branding strategy resulting in a potential competitor. This happened when IMB partnered with Microsoft to develop DOS. Microsoft then had very low brand equity, but today they are a giant in the computer world. There is also the risk of devaluation. When aligning with a low valued brand, a high value brand may lose its reputation in front of the consumers. Co-branding may also limit a brands market reach as they might be targeting the same consumer group with the new product as well (Nunes et al., 2003; Leuthesser et al., 2003). Many theories and research have been conducted on brand alliances and their possible spillover effects. One of the first ones was by Simonin and Ruth (1998). A study was conducted by them to evaluate the change in the attitude of consumers due to the spillover effects of co-branding. The results of that study have matched the results of many other newer studies conducted on brand alliances. Baumgarth (2004) created a brand alliance study, based on Simonin and Ruths study. The results of the study matched with the hypotheses presented by Simonin and Ruth. Baumgarths model added improvements by giving importance not only to the brand fit, but also to the prior attitudes consumers have towards the brands. In a study conducted by James et al. (2006), it was found that the personalities of the two brands involved have an impact on the perception of the consumers towards the co-branded product. Bouten et al. (2011) too conducted a study, basing it on the Simonin and Ruth paper. The result of their study was that a perfect fit of both, the brand image as well as the existing products of the parent brands is required for a successful brand alliance. As brand alliances started getting popular, researchers started concentrating on the term co-branding. Abratt and Motlana (2002) devised a five-step brand transition process for companies who wanted to undertake co-branding. The process stresses on the importance of understanding consumer perception as well as the fit of the brands involved. The same result was seen in the strategic framework for co-branding created by Leuthessar et al. (2003) which would help marketers assess co-branding opportunities in order to leverage their brands. On the basis of this framework, possible co-branding can be assessed by the nature of the parent brands as well as their target audiences. Co-branding was slowly starting to be seen as an important marketing strategy. As a result of this, an ontology based co-branding strategy system, called OnCob, was created by Chang (2008). This system helps marketers and brand managers research the co-branding phenomenon based on the concepts of aim, category and effect. Co-branding was further researched by Chang (2009) to present a roadmap and guide for companies wanting to co-brand. Different industries were discussed wherein some results were successful, while some were a complete failure. Also, a co-branding matrix was presented, which gives researchers a better understanding of this emerging science. The effects of co-branding on brand equity were studied by Washburn et al. (2000). The research results showed that co-branding is a win-win situation for both the brands involved, irrespective of their perceived brand value. When a high equity brand is paired with another high equity brand, the final co-branded product is perceived to have high value as well. Also, Washburn et al. found that in the case of a low equity-high equity brand pairing, it is the brand with a lower value that benefits the most from the co-branding, and although the positive effects might be less for the higher valued brand, co-branding does not have any negative effects on it. Motion et al. (2003) conducted a research on corporate co-branding and its effect on corporate brand equity. The research was conducted by studying the sponsorship of rugby team, All Blacks, by Adidas. The result of the study was that co-branding has a positive effect on the corporate brand equity, however as concluded by other studie s, it is important that the parent brands have a common vision and similar brand values. Besharat (2010) undertook a study combining the strategies of co-branding and brand extension. A comparison between co-branding and brand extensions with respect to brand equity was carried out. The final result of the study matched the results of many previous studies i.e. the success of a co-branding strategy depends on the existing brand value of the parent brands. However, there was no significant difference between consumer perception of co-branded products or brand extensions. As long as the consumers saw a fit between the new products and the brand, they accept the new product positively. A research was conducted by Thompson and Strutton (2012) to find out the effects of co-branding when one of the parent brand co-brands into a product category where it does not exist. However, the analysis showed that such an alliance is not likely to be successful. For a co-branding strategy to be successful, it is important for consumers to perceive a high level of fit between the brands involved. Another finding is that if a low value brand collaborates with a brand that is perceived highly in the eyes of the consumers, the co-branded product is likely to be viewed favourably. Thus, the brand fit plays an extremely important role in the success or failure of co-branding strategies. Erevelles et al. (2008) conducted a study on ingredient co-branding in the B2B sector, an area which does not have much research done. The finding of the research is that ingredient co-branding occurs in B2B sector usually when there is a threat of entry from a more fiscally rich competitor. Thus, brands get into an ingredient co-branding strategy to block out this competition. Besides this, the secondary brand also has monetary benefits as the ingredient supplier provides their component at a reduced cost. Askegaard and Bengtsson (2005) proposed the importance of cultural meaning in co-branding. Compared to the conventional approach to co-branding, their paper provides us with a new perspective. They suggested that each brand characterises certain symbolic and cultural meanings to the consumers, ones that may not be visible to us directly. The cultural meanings of the parent brands have a heavy influence on the meaning that the co-branded product represents. However, the interpretations provided by Askegaard and Bengtsson are far too imaginative and descriptive. No matter how creatively brand managers develop cultural meaning for a co-branded product, at the end it is only the consumer whose interpretation of brand image and meaning count. 2.3 Fashion 2.3.1 Luxury Fashion Luxury brands consist of those products and services which are generally associated with the affluent and the elite class. The luxury fashion industry is a global multi-billion dollar sector. Hundreds of brands are a part of this industry, some of them being Louis Vuitton, Chanel and Prada. Besides being valuable, luxury brands are some of the most influential in the world. For luxury goods, branding plays an extremely important role and is the core competence. This sector places high importance on branding and marketing strategy development by the use of human emotions and psychology (Okonkwo, 2007) Tynan et al. (2010) sought out to address the nature of the value of luxury brands and how value can be co-created. Instead of taking the more common managerial perspective, they took into account the perspective of the consumer. They developed a theoretical framework and researched case studies to find out what types of value consumers look for in luxury branded goods. The result was that although a utilitarian value was a must for all luxury goods, it was the hedonistic or symbolic value which acted as drivers for the purchase of a luxury good and was seen as the differentiating factor by the consumers. Reddy et al. (2009) studied the prospect of brand extensions for a luxury brand. In order to do so, they fashioned a Premium Adgency Grid, which measured the extent to which a particular brand extension matches up to the values embodied by the core brand. The luxury brands were divided into the four quadrants of the grid Star Brand, Aspiring Star Brand, Waning Star and Dying Star. With the help of this grid, marketers could measure their luxury brands brand adgency and then consider expansion opportunities and the possible risks. A framework was created by Moore and Fionda (2009) illustrating the various dimensions of the luxury brand to guide its marketing in the fashion sector. Their model identified nine key components which were deemed important for the creation of a luxury brand. Each of the nine components included sub-categories, which according to them, must be consistent for the successful creation of the brand. All of these components must be managed simultaneously for the creation and maintenance of a successful luxury fashion brand position. Thus, the Moore and Fionda model states that the management of a luxury brand should be consistent and coherent. However, the case companies in this research were all British and thus, the results are geographically and culturally narrow. A cross-cultural investigation would have provided a firmer insight in the marketing of luxury fashion brands. A five-factor model and brand luxury scale was designed by Vigneron and Johnson (2004) to provide luxury product marketers with an instrument to measure the amount of luxury a certain brand contains. According to Vigneron and Johnson, luxury is contained in brands in a matter of degree. Some brands have a very high level of luxury, while some very low. The brand-luxury scale helps measure the level on luxury in a given brand. The research found that luxury is a multidimensional factor and this can be proved by the five-factor model. These dimensions can be established and monitored by using the brand luxury scale in order to create a lasting luxury brand. However, Miller and Mills (2012) argue that more than anything else, it is the perception of brand leadership that counts. In order to attain clarity on the subject of luxury brand marketing, they developed a conceptual model the Brand Luxury Model (BML). This findings of this model state that trendy, up-to-date and visionary brand s and perceived to be more luxurious than brands that try to be unique, imaginative or original. The BML also showed that consumers perceive a match between themselves and the image of the luxury brand users with psychological or symbolic value. This finding is in sync with the research carried out by Liu et al. (2012) Liu et al. (2012) explored the effect that the various concepts of self-congruity theory have on the consumer. Self congruity theory was developed by Sirgy (1986), which refers to the likeliness of a potential consumer to psychologically compare themselves with other objects and stimuli (brands in this case). This theory has been widely used to understand brand purchase behaviour (Sirgy, 1986). The three concepts studied by Liu et al. are Brand Personality Congruity, Brand User Imagery Congruity and Brand Usage Imagery Congruity. The relationship of these three types of self-congruity to the customer attitude and loyalty toward a luxury brand are studied in this paper. The study focuses on two brands CK and Chanel to understand the effect of a potential consumers self congruity in the purchasing of luxury brands. The study found that Brand User Imagery Congruity and Brand Usage Imagery Congruity are much stronger predictors of attitude and loyalty than Brand Personality Congruity i n either of the brands. It was found that the consumers own self-image and perception of a typical users image as well as usage imagery play an important role in a consumers purchase intention and attitude towards a brand. The findings of this study were similar to the previous claims made by Sirgy et al. (1997), Liu et al. (2008) and Sotiropoulos (2003). 2.3.2 High-Street Fashion High-street fashion describes the clothing retailers who cater to the mass-market. These retailers design and sell clothes which are affordable and are used for mass-consumption. The brands either have independent stores, franchises or are a part of chain stores. As the high-street fashion market started getting crowded with the introduction of more and more brands, competition started running high. In order to combat this competition, many of the high-street brands started the concept of fast-fashion. These are brands like Zara, HM and Mango who create affordable, trendy and disposable items to cater to the consumers demands. Fast-fashion gives brands a competitive edge as they turn the latest runway designs to chic disposable clothes that the mass-market can afford (Tungate, 2008; Hines and Bruce; 2001). Following the success of fast fashion, Cachon and Swinney (2